Building a website is one thing and making it user-friendly and efficient is another. Optimizing a website is all about making the visitor’s experience better to increase traffic. Here we’ll discuss how you can optimize your website, so let’s jump in.
What is Website Optimization
Website optimization involves enhancing user experience, accessibility, search performance, traffic, and conversion rate. Implementing optimizing strategies enables you to find out what works and what needs improvement. Furthermore, proper web optimization can slash web maintenance costs in the long run.
In simple words, web optimization is all about attracting more visitors and creating a smooth experience for them to encourage conversions and repeat visits.
Top Methods to Optimize Your Website
These methods will help you to improve.
- User experience: Mobile responsiveness, speed, and user-friendly design
- Growth: Ranking higher on Google searches to attract more traffic
Mobile Friendliness
About 54% of global web traffic is generated by mobile devices, and the number is only going to get higher in the future. Therefore, making your website mobile-friendly must be your top priority. Moreover, it not only helps you to reach a large audience but also helps you to climb up in Google’s mobile-first indexing.
Here is how to do it:
- Make a responsive design
- Implement clear navigation
- Feature clear links and button
- Use accordions
Ramp Up the Speed
Page speed is one of the most critical Google ranking factors, which means it significantly affects your ranking on Google search results. Furthermore, about 47% of users expect to load a website page in less than 2 seconds.
If the loading time is higher, then it would be a major turn-off for the visitor. This makes website speed a critical component of web optimization. Additionally, you can use GTmetrix to analyze your website’s speed.
Here are some tips to speed up your website:
- Remove unnecessary
- Optimize the images
- Leverage browser caching
- Set up a content delivery network
Perform UI/UX Web Designs Practices
Optimizing user interface (UI) and user experience (UX) while designing a website can ramp up the conversion rate. About a whopping 80% of users are willing to spend more time for a better user experience. In short, in the world of website, good looks matters and matters a lot.
More importantly, UI/UX practice must support your business’s goals. For instance, if you have an online shopping store, then the design should make a user make a purchase.
Here is how:
- Optimize menus
- Incorporate call-to-action buttons
- Improve Sales Funnel
- Use vision-friendly colors in UI
- Add multiple language options
Enhance On-page SEO
Improving SEO signals the search engine that your website is answering the queries resultantly you will rank higher in search. Having a high rank in google search automatically drives more traffic to your website.
According to your stats, the first five organic search results account for two-thirds of all clicks on Google. Further, you can use tools like YaastSeo to optimize your web pages.
Here are some pro tips:
- Do keyword research
- Create a blog post
- Use header tags
- Add meta titles and descriptions
Ranking the website organically could be hectic. That’s why you need to be patient and wait for the results.
