If you have a website or planning to have one, you would have heard about search engine optimization (SEO). According to GlobalWebIndex, 60% population of the world have internet access. People browse the internet and search for different things every day, ranging from favorite brands to educational institutes, to get information about them.
There are about 1.88 billion websites on the internet, according to the Internet Live Stats counter. To rank your website through this huge number of websites, you need to optimize it. 53% of B2B and B2C website traffic comes from organic search. That means more than half of your website traffic comes from search engines like Google. Here we will discuss some of the leading search engine optimization techniques and why SEO is important for your website.
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What is Search Engine Optimization?
SEO refers to the process of optimizing web pages to maximize the visibility of your website organically in search engine result pages (SERPs).
SEO is the total opposite of paid advertisement. In the advertisement, you pay google a specific amount to show your website on SERPs. Contrarily, different techniques are used to optimize the web pages to rank higher in SERPs.
Top SEO Techniques
SEO seems complicated, but when you learn the techniques and start to implement them, you will realize that this practice will give search engines and visitors the best chance of finding your website.
Keyword Research
This is the most common yet effective search engine optimization technique. Search for the keyword having an average search volume but a pretty decent click-through rate for your audience. By following this simple method, you can improve your website’s ranking in no time. You can use free keyword research tools. Ahrefs, Moz, and Google keyword planner are popular keyword tools.
Technical SEO
It refers to the optimization of your website’s infrastructure so that search engine crawlers can easily access and index your website. Simply, technical SEO is only visible to search engines; people won’t be able to see it.
Technical SEO includes:
URL structure
Website structure
Website and page speed
Mobile-friendliness
Website Security
Quality User Experience
Recent updates made enabled Google to recognize real human behavior to determine quality sites worthy of top search ranking. That’s why UX design and usability have become an essential part of SEO. Your website must be user-friendly so that the visitor can spend maximum time on it. Here are a few ways to effectively leverage UX design and usability.
Simply your website’s navigation.
Use UX designs for SEO-friendly layouts.
Use research data to inform site architecture
Optimize website speed
Importance of SEO
Organic traffic makes up a significant share of search engine optimization; that’s why search engine optimization is important. Furthermore, organic traffic is much more sustainable than inorganic, and you have to spend money continuously on advertisements. About 75% of searchers click on the result shown on the first page of SERPs. Therefore, you can get more
clicks by conducting SEO.
Apart from this, SEO traffic is consistent, unlike the traffics directed from social media or email marketing, as long as your content is up-to-date. Also, SEO improves user experience and yields a higher return on investment. These factors make the importance of search engine optimization undeniable if you want your website to become prominent on the internet.
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