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How to set up an online store?

We are living in the era of the internet in which everything is extremely fast, from calling your friend to shopping for a shirt, you can do everything in just one click. As every aspect of our life is transforming because of the internet, so does business. Businesses are going online to expand their reach and generate maximum profits. If you don’t want to fall behind and compete with the world, you can make your online store by following these simple steps.

Select an eCommerce Platform

An eCommerce platform lets you set up your online store, make sales and fulfill orders. You need to look for usability, customer support quality, web hosting, and smooth check-out in the platform while choosing one. Poplar forums are WordPress, Shopify, etc. You can choose one according to your need and feasibility.

Determine Your Target Audience

It refers to the group of people you will focus on. By doing this, you would be able to find new customers. Subsequently, you will get more sales. You should focus on demographics, location, and interests as a newbie. You can also choose other categories like age or gender to make a more specific target audience.

Choose Your Products

This could be the biggest challenge for entrepreneurs. What product could generate maximum profits for you? There are many ways to find it, like, following online trends or capitalizing on trends early, or you can also go for your passion. If you have a product already, you can also go for it.

Customize Your Store

A well-designed store would increase your conversion rates. Brainstorm for an appealing business name. Then, make an attractive logo for your store. Next, Upload clean photos of your product for a decent presentation. Finally, add your product with a comprehensive description. There are a lot of customization options depending upon which platform you are using.


You may find this step too complex. But there are many options like you can charge real-time carrier rates, charge a flat rate, offering local pickup or delivery, or offering free shipping. You can opt for one according to your feasibility.

Select a Payment Method 

You need to choose how you want to be paid, like by credit card, PayPal, etc. Platforms like Shopify are offering a 0% traction fee which would be very beneficial for you as a newbie. Enter your bank details and currency preferences to finalize payment gateway settings.

Select a Business Structure  

Before your business goes online, you need to make your business legal. It must be recognized by the government, which would protect your asset if something goes wrong. Common business structures for newcomers are sole proprietorship, Partnership, or LLC (limited liability corporation)

Launch Your Store

After completing all the steps, you are ready to go online. Add a custom domain, install relevant sales channels, add your email, and set tracking and analytics as a final touch.

Final Thoughts

Online stores are the need of the hour as it has significantly incorporated into our daily lives. As a business owner, you need to upgrade to survive in this competitive world. So, make your store now and sell online.

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