We Empower
Your Business

Open the window to great

Latest Blog

A Brief Guide to Facebook Ads

According to Data Report, in July 2022, there were around 2.93 billion active Facebook users, making it the world’s leading social media platform. Due to its immense coverage, Facebook has become one of the most powerful tools for marketing. You can directly advertise your products and services to billions of Facebook users.

Furthermore, you can advertise to a targeted audience using Facebook data and monitor the results, making your ad campaigns more efficient and accurate. Here we will guide you on how to create your Facebook ads so that you can do it by yourself.

How to Setup an Ad Campaign

An ad campaign refers to a series of ads set that are aimed to achieve a single objective, like establishing a brand, raising awareness, and many more. Here are a few steps you can follow to set up an ad campaign.

Create an account

First, you need to create a Facebook Business Page. After logging in to your Facebook ID, go to ads manager. To use Ads Manager, you need to have a verified payment method and a Facebook page.

Move to Facebook Ads Manager

All the campaigns are run through this tool. From your business page, move to the right-sidebar and move to “Ad Center,” then select “All Ads” at the bottom; there will be the option of Ad Manager. Also, a Facebook ad manager app is available for Apple and Android.

Select Your Objective

There are multiple ways of approaching an ad campaign, depending on your aim. So, there are three categories of benefits.


This is aimed at generating interest in your product or service.

Maximize brand awareness by showing ads to people who are prone to remember them.

Maximizing your reach by showing ads to a maximum number of people.


If you want people to start thinking about your brand or business, then go for this category.

Improve lead generation

Get more video views

Promote, install your apps, etc.


It is designed to get people to buy your products or services.

Maximizes engagement on your website.

Jack up product or catalog sales.


You need to decide how much money you want to spend on ads. There are two categories in it.


Daily budgeting refers to the amount you want to spend on ads each day. Facebook will use the criteria you will set to execute the campaign accordingly.


This means how much you will spend during the entire time you run your ad campaign.

Select Your Target Audience

In this step, you will decide to whom you want to show your ads based on the following categories.







Create Your Ad

While creating your ads, you need to consider the Facebook ad format, which will be recommended based on your campaign objectives. Following are the types of ads Facebook offers

Photo ads

Video ads

Slideshow ads

Messenger ads

Stories ads

Playable ads


In the end, click “Publish.” Facebook would review your ad, and normally after 24 hours, you will receive a confirmation email that your ad is live.


Facebook advertainment is one of the easiest and most efficient ways to grow your brand or company. So, create your Facebook ads and ride the wave of change before your business becomes obsolete.

More Blog

video marketing
Digital Marketing

Make Your Message Stand Out: Best Practices for Creating a Marketing Video

Creating a Marketing Video is a powerful tool to grab the attention of potential customers and get your message across. But with so many videos out there, how can you make sure yours stands out? In this article, we’ll discuss some best practices for creating a marketing video that will capture your audience’s attention and leave a lasting impression.

Read More »
video marketing
Digital Marketing

The Importance of Video Marketing for Tech Brands

video marketing has become an essential component of any successful marketing campaign, especially for tech brands. With the rise of video-sharing platforms like YouTube, TikTok, and Instagram, the demand for video content has skyrocketed.

Read More »
mobile app development
Mobile app development

An Inclusive guide for custom mobile app development

Mobile apps have become an integral part of people’s daily lives, and businesses can leverage this trend to provide a more personalized experience to their customers. However, developing a custom mobile app can be a daunting task, especially for businesses that are new to the process. In this comprehensive guide, we will take you through the key steps involved in custom mobile app development.

Read More »
Graphic Designing Websites
Graphic Design

Exploring the Latest Trends in Graphic Designing Websites

Graphic designing website trends are constantly evolving, and it’s essential for designers to keep up with the latest changes. As we move further into 2023, it’s time to explore what’s in and what’s out when it comes to creating a visually stunning website that captures the attention of your audience

Read More »
Mobile Marketing
Digital Marketing

The Growth of Mobile Marketing: How Mobile Technology is Changing the Way Businesses Operate

Mobile technology has transformed how we interact with the world around us, and businesses have taken notice.

With the rise of smartphones and tablets, mobile marketing has become essential to many companies’ marketing strategies. In this article, we will explore how mobile technology is changing the way businesses operate and how they can take advantage of this trend.

Read More »
B2B Companies

Content Marketing Tactics for B2B Companies

B2B content marketing tactics aim to attract and engage potential clients by providing valuable and informative content that can help solve their problems. Here are some content marketing tactics that B2B companies can use to reach their target audience effectively.

Read More »