About 320 billion emails are sent daily for different purposes. It is one of the oldest forms of digital marketing yet the most impactful one. That’s because it delivers the best marketing ROI, outperforming all other online marketing methods encompassing SEO, PPC, and content marketing. Consequently, email marketing is an integral part of any marketing campaign.
On average, for every 1$ spent on email marketing, you can expect a whooping 42$ return which is exceptional. But email marketing has evolved over the years. What strategy worked five years ago probably won’t work today. So here we will share some of the latest email marketing strategies to achieve your business goals.
Use Automated Email Campaign
Every process is being automated to make it effective and efficient so does email marketing. For instance, trigger-based emails based on user behavior are sent out automatically to make the process smooth. Trigger emails include ‘Thank you, ‘Welcome,’ and order confirmation emails and receipts.
According to Epsilon, automated trigger emails have an open rate of up to 95%. The average click-through rate of triggered emails is double that of traditional emails. These statistics are quite encouraging.
But what could be the reason behind these extraordinary numbers? Consider you are visiting an online shopping store, but for some reason, you don’t buy anything and leave. After an hour, you receive a quick line back to your shopping cart and a free shipping code for a 5% discount. Now you are more likely to buy it, isn’t it? That’s the power of automated email, making it one of the best email marketing strategies.
Personalize the Message
Personalization of messages does mean sending an individual email to every subscriber, but it means using customer data to generate a personalized message. For instance, all emails which are sent by Amazon are personalized. They start with “Dear Adam” instead of “Dear valued customer., which is pretty impactful. About 35% of all product sales come from recommendations both through email and on screen.
A study by Experian shows that personalized email delivers 6 times higher transaction rate. Moreover, emails with recipient names can increase the open rate by up to 16%. It is because the email doesn’t look spammy when it contains the name of the recipient. Here are a few techniques you can use to personalize the emails:
- Use your real email signature
- Ask for the right information upfront
- Use a real reply-to-email address
Send Mobile Friendly Email
The technological revolution bought smartphones into everyone’s hands. Now people prefer to check their email on phones instead of desktops since it is more convenient. About 61% of all marketing emails are opened on mobile phones, and this number is expected to increase in the upcoming years.
When your email is not optimized for mobile, the recipient simply deletes it. About 20% of email marketing campaigns are not optimized for mobile. That’s why before launching an email marketing campaign, you must make sure that it is optimized for mobile.
Here are a few tips to make a mobile-friendly email:
- Apply responsive email design (RED)
- Keep the pre-header and subject line short
- Make the Call to Action button (CTA) big and Obvious
