We Empower
Your Business

Open the window to great

Latest Blog

Useful Tips to Perform On-Page SEO

On-page SEO is a critical component of SEO as it enables google to understand what each piece of content of your website is about, whether it’s text, images, or videos.

The better Google understands your content, the higher your website will rank in the searches; consequently, you will get more organic traffic. Here are some useful tips for performing On-page SEO in order to make it effective.

What is On-Page SEO?

On-site or On-page SEO is referred to the process of optimizing web pages to rank higher in SERPs for particular keywords to increase organic traffic. The process encompasses aligning page-level elements like title tags, headings, and content. Also involves a search intent with a specific set of keywords.

Practical Tips to Perform On-page SEO

Although on-page SEO is vast as an ocean, we have bought some actionable tips for you to make it concise and convenient.

Improve Headers

Headers are the anchor points of your content. Using multiple headers can help with SEO in various ways like

  • First, it makes the text easy to read for the visitors
  • Secondly, subheadings make google understand the content of the page by breaking it down into manageable portions.

Improving the header means you have done a major chunk of your on-page SEO without putting too much effort.

Practice SEO Copywriting

Undoubtedly, copywriting can boost your on-page copywriting efforts by many folds. Investing in great content for your landing pages enables you to engage more visitors. Furthermore, copywriting is not only good for search engines but also enhances your content marketing for visitors.

Here are some copywriting techniques used by the best bloggers:

  • Avoid long sentences and huge paragraphs
  • Add target keywords naturally throughout the page
  • Align content with the user’s search intent
  • Add stories, emotions, and examples to catch the readers’ interest

Use the Target Keyword at the Beginning  

You should use the targeted keyword within the first 100 words. This signals to Google that it is the main topic of the page. Also, tell the visitors that they are at the right place. When someone lands on a web page, they give it a quick scan, find it irrelevant the just leave. Keywords are like the anchors that keep them from quickly bouncing.

Focus On Internal Linking

An Internal Link is any link linking one page of your website to another. It is essential for on-page SEO as it helps Google to understand the relationship between pages on your site.

Extensive internal linking strengthens the context, relevance, and depth of coverage on a topic. Therefore, it reduces bounce rate and improves other Google metrics like conversion rate and average session duration.

Media Optimization

Media includes images, infographics, and videos. Their optimization is also an important part of on-page SEO. Start with file names. File names should be descriptive, with words separated by hyphens. Then optimize the file size so that it loads quickly without losing quality.

If your images are constantly over 400kb, then this could hurt your google ranking; that’s why always use the concise file. You can use tools like ImageOptim, WP Smush, and TinyPNG to optimize your images without losing too much quality.

More Blog

video marketing
Digital Marketing

Make Your Message Stand Out: Best Practices for Creating a Marketing Video

Creating a Marketing Video is a powerful tool to grab the attention of potential customers and get your message across. But with so many videos out there, how can you make sure yours stands out? In this article, we’ll discuss some best practices for creating a marketing video that will capture your audience’s attention and leave a lasting impression.

Read More »
video marketing
Digital Marketing

The Importance of Video Marketing for Tech Brands

video marketing has become an essential component of any successful marketing campaign, especially for tech brands. With the rise of video-sharing platforms like YouTube, TikTok, and Instagram, the demand for video content has skyrocketed.

Read More »
mobile app development
Mobile app development

An Inclusive guide for custom mobile app development

Mobile apps have become an integral part of people’s daily lives, and businesses can leverage this trend to provide a more personalized experience to their customers. However, developing a custom mobile app can be a daunting task, especially for businesses that are new to the process. In this comprehensive guide, we will take you through the key steps involved in custom mobile app development.

Read More »
Graphic Designing Websites
Graphic Design

Exploring the Latest Trends in Graphic Designing Websites

Graphic designing website trends are constantly evolving, and it’s essential for designers to keep up with the latest changes. As we move further into 2023, it’s time to explore what’s in and what’s out when it comes to creating a visually stunning website that captures the attention of your audience

Read More »
Mobile Marketing
Digital Marketing

The Growth of Mobile Marketing: How Mobile Technology is Changing the Way Businesses Operate

Mobile technology has transformed how we interact with the world around us, and businesses have taken notice.

With the rise of smartphones and tablets, mobile marketing has become essential to many companies’ marketing strategies. In this article, we will explore how mobile technology is changing the way businesses operate and how they can take advantage of this trend.

Read More »
B2B Companies

Content Marketing Tactics for B2B Companies

B2B content marketing tactics aim to attract and engage potential clients by providing valuable and informative content that can help solve their problems. Here are some content marketing tactics that B2B companies can use to reach their target audience effectively.

Read More »