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What are the Backlinks and How to Get Them

You have built an amazing website. The content is top-notch, and the design is spectacular, but still, you are not getting organic traffic to your website. Why is that? Even if you created a great website, it doesn’t mean the search engine automatically notices it.

Here you need backlinks. Creating backlinks gives you excellent opportunities to boost traffic and domain authority. Let’s understand what backlinks are and how you can get them. What Are Backlinks

A backlink is a link to your website with high traffic on another website. The link may be an image, text, or even a button. Also, it tells the search engines how your content is related to other websites and pages, therefore, helping to boost the rankings.

How to Get Backlinks for Your Website

Usually, Newbies don’t know how to score a backlink from a high-domain website, so they get confused. First of all, you need to relax. Here are some link-building strategies through which you can build high-quality backlinks and improve your Google ranking.

Write Guest Blogs

If you have some good writing skills, you got it. While writing blogs, your first aim should be to ring traffic to your website, but at the same, you need to create unique and high-quality content so that your content doesn’t look spammy. Post your guest post to a well-established website with high traffic and domain authority.

Here are some tips

  • Show your qualification by sharing the link to your previous work.
  • A testimonial could be a great asset to show your qualification
  • You won’t always get a response from the website. Don’t get discouraged. Keep pitching.

Share Infographics

Infographics is a graphical representation of data or information. Visual data is easy to understand, that’s why it is more engaging. For that reason, infographics are considered to be among the most effective methods to attract traffic to your website.

You can design infographics using Canva-an online graphic designing platform, or you can hire a graphic designer from an online marketplace.  

Some tips and tricks:

  • Follow trending topics like US elections, pandemics, or inflation
  • Statistical data must be correct and updated 
  • Infographics should be easy to share because their value lies in this.


Help a reporter out (HARO) is an online platform that enables journalists to get feedback from the public to use in their stories. You can produce backlinks on authoritative news sites, and reporters get relevant content. 

Here is how to do it:

  • Sign up as a source on HARO. 
  • HARO will send you a list of articles through email for which the reporter needs information.
  • Remember, journalists are always looking for an expert opinion, so it is advisable to look for an article that catches a lie in your area of interest.
  • While sending your pitch, include your answers, your contact details, and the link to your website. 

It is not guaranteed that you will get a backlink from every single query you respond to. But most likely, you will get a backlink for most responses used by reporters.

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