A Brief Guide to Link Building
Link building is one of the key parts of SEO since it plays a vital role in driving organic traffic via search engines, especially in competitive industries. With a combination of quality content, spectacular design, effective technical SEO foundation, and strong on-page SEO, link building can significantly drive organic traffic to the website.
Here you will find out how link building could be beneficial for your business and how it works in order to get you in the right direction. So, let’s get started
What is Link Building?
Link building is defined as a process of acquiring hyperlinks from other websites to your own. At the same time, a hyperlink is a way for people to navigate between the pages on the internet. Links are used by the search engine to scramble the web.
But not all links are used for SEO purposes; numerous links are used for different purposes, such as journalists covering a news story and linking to a source and many more like this.
How Link Building is Beneficial for Your Business
Primarily links contribute towards improved ranking and traffic for organic search, but some other advantages can be beneficial for your business. Some of them are discussed here:
Building Brand Identity
Effective link-building can help your brand and establish you as an authority in your niche. Link-building techniques like content creation can play a vital role in showing people your company’s expertise.
For instance, if you write an article based on industry data and publish it, it is likely that you will be well known for it in the industry, provided that you create premium quality content.
Sending Referral Traffic
A good link from a frequently visited website potentially leads to an increase in traffic. The chance is even greater when the website is relevant, therefore, leading to an increase in sales or leads.
Give Your Credibility
In the world of the internet, credibility is what everyone strives for. Since links act as third-party indicators of your domain’s authoritative strength therefor, they give your site credibility. Google is aimed to give users the most relevant content in their search. For this purpose, it factors in authority (the number of links directed toward your site), so more quality links mean more credibility.
How to Get Started as a Beginner?
Most of link building tricks and strategies fall into the following areas:
Ask For Links
It means when you actively contact a website and ask to link yours. You can ask them to link:
- Blog Post
- eBooks
- Infographics
- Cases studies
- Guides
Add Links
It means manually adding links to another website. For instance, you add links to:
- Social media profiles
- Blog comments
- User profile pages
- Biasness directories
- Forum, communities, and Q&A sites
Adding links manually is the most effective and convenient way, so if you are a newbie, opt for this method.
Earn Links
When other website links to yours without you asking them is referred to as earning links. The most effective to do this is to create quality content. Here are a few types of content which people like to link:
- Visual assets
- Online tools and calculators
- Guides and tutorials
To find more content ideas check out your competitor’s backlink profile.
Frequently Asked Questions
What is link building, and why is it important?
Link building is acquiring hyperlinks from other websites to your own. It helps improve search engine rankings and increases organic traffic. Quality backlinks indicate your website’s credibility, which is a ranking factor for search engines like Google. It also drives referral traffic from other sites.
How can link building help build brand identity?
Link building can establish your brand as an industry authority. Creating quality content and earning links from reputable websites showcase your expertise. When your content is referenced or linked by others, it boosts your brand’s visibility and credibility in the niche, attracting more potential customers.
What are the benefits of referral traffic from link building?
Links from frequently visited websites can increase referral traffic to your site. If the referring website is relevant to your industry, this traffic is more likely to convert into leads or sales. Referral traffic also positively impacts brand awareness and helps reach a targeted audience.
How can beginners get started with link building?
Beginners can start by asking for links from other websites, adding links manually to directories and profiles, and earning links through quality content. Focusing on content creation, social media engagement, and reaching out to industry-related sites can effectively build valuable backlinks.
What type of content attracts the most backlinks?
Content that attracts backlinks usually includes visual assets, calculators, guides, and tutorials. Creating informative and valuable resources encourages other websites to link back to your content. Checking your competitors’ backlink profiles can also give insights into the type of content that works best.
