In modern marketing, the logo has gained an elemental place in brand or company identity. According to a survey conducted in 2020, 75% of participants stated that logos are the most recognizable brand identity. But after a certain time, you need to redesign the business logo due to multiple reasons ranging from fundamental changes in your business to the introduction of a new name. Here we will discuss a few things you should consider before revamping your logo to get the desired results.
Retaining The Essence of the Company
This is probably the most important thing to consider during the redesigning process. Your revamped logo needs to reflect the company’s essence and the message you want to convey through redesigning.
For this purpose, you need to define limits to retain the essence of your company, then ask yourself and your design teams what can be done in this limited area. Ask questions like what reaction could we expect from our consumers? Can we do the job by just playing with colors only, or do we need to change the whole structure? Or if you have described your company or brand in one word, what could be it?
Revamping your company’s logo should not affect the soul of your company simultaneously; it should depict the message you want to convey to your customer, and the area between these two dos and don’ts is your working area. You need to work hard to come up with something phenomenal that’s why having maximum brainstorming sessions with the team is advisable.
Simplicity
Simplicity is the key. Multi-billion-dollar companies like Apple, Nike, and McDonald’s have the simplest logos, yet the essence of these companies is reflected perfectly through them. For instance, Apple resigned its logo only by replacing a complete apple with a striped one and brilliantly added a layer of meaning by retaining the essence of the company.
While revamping the company’s logo, ensure simplicity to make the logo memorable. Additionally, it is easier to reproduce different sizes for different media when the design is simple. Furthermore, you can consider taking the name of the logo as some big brands did but only if you are continuing the theme of the original so that your customers still recognize it.
Go Step by Step
Don't change everything at once. Changing colors, fonts, and imagery at once could be a disaster, as it is the most common reason for rebranding. This drastic move is not advisable unless your situation demands a complete makeover and that’s is once in a blue moon situation. Today’s world is exceptionally fast; consequently, people don’t have time. So, if you are going to change everything at once, people won’t be able to recognize your company among huge numbers of companies. It is wise to give your customers small bites so they can digest them easily.
Change one element at once and examine the public’s reaction. If everything goes fine, then you can try a few more things if you want.
Ending Thoughts
Redesigning the business logo could be a make-or-break step for your brand or company since it is the face of your business. That’s why you need to be careful. Don’t be hasty; take your time to analyze the trends and then go for it.
