How To Write A Marketing Email?

Writing a marketing email may seem simple, but doing it the right way takes planning, skill, and a clear understanding of your audience. In this blog, we will explain everything about how to write an effective marketing email in the simplest words possible. Whether you’re a beginner or someone looking to improve your email marketing skills, this guide will be very helpful.

What is a Marketing Email?

A marketing email is a message sent by a business to promote its products or services, connect with customers, or share news and updates. These emails are part of email marketing, a strategy used by companies to reach people directly in their inbox.

Marketing emails can take many forms: newsletters, promotional messages, product updates, or event announcements. They help businesses build relationships with customers, generate sales, and grow brand awareness. In short, a marketing email is a powerful tool to communicate with people and increase business.

Why Marketing Emails Are Important

Marketing emails are still one of the most effective forms of digital marketing. Here’s why:

• Direct communication: Emails go straight to the customer’s inbox.
• Personalization: You can tailor messages to each person’s interests or behavior.
• Cost-effective: Sending emails is cheaper than running ads or printing flyers.
• Trackable: You can measure open rates, click-throughs, and conversions easily.

Many top businesses depend on email marketing because it delivers results. Even with the growth of social media, email continues to perform well.

Example Write A Marketing Email

Subject Line:
🌱 Get 25% Off Our New Eco-Friendly Products – Limited Time Only!

Email Body:

Hi Sarah,

We’re excited to introduce our new collection of eco-friendly household items—designed to make your life greener, cleaner, and better for the planet.

To celebrate the launch, we’re offering you an exclusive 25% OFF your first order from the new collection. No strings attached.

Here’s why you’ll love it:

• 🌿 Made from 100% recycled materials
• ♻️ Zero-plastic packaging
• 🚚 Free shipping on all orders over $50
• ✅ 30-day money-back guarantee

Whether you’re starting your sustainable journey or just stocking up, now’s the perfect time.

👉 Use code: GREEN25 at checkout
🕒 Offer ends: Sunday, May 26th at midnight

Shop the Collection Now
[Button: Shop Now]

Thanks for being a part of our community. Let’s build a greener future together!

Warm regards,
Emma Johnson
Marketing Manager
GreenEarth Supplies
📧 emma@greenearth.com
🌐 www.greenearth.com

P.S. Don’t wait too long—this offer won’t last!

How to Write a Marketing Email (Step-by-Step Guide)

Let’s go through the full process of writing a marketing email that works and gets results.

1. Know Your Goal

Before writing anything, ask yourself: What do I want the reader to do?

• Do you want them to buy something?
• Do you want them to sign up?
• Do you want them to read your blog?

Your goal will guide how you write the email. Having a clear goal helps you stay focused and makes your message stronger.

2. Understand Your Audience

Who are you writing to? Are they existing customers or new leads? Knowing your audience helps you use the right tone, words, and message.

For example:

• A formal tone for business clients.
• A casual tone for young audiences.

You can also segment your audience into different groups and send personalized emails to each group.

3. Write a Strong Subject Line

The subject line is the first thing the reader sees. It decides whether they open the email or not. A good subject line is:

• Clear
• Short
• Attention-grabbing

Avoid using ALL CAPS or too many exclamation marks. It might look like spam.

Examples of good subject lines:

• “Limited time offer: 25% off all items”
• “Your guide to stress-free travel planning”
• “We picked something just for you”

4. Create a Personal Greeting

Start your email with a friendly greeting. If you know the person’s name, use it.

Examples:

• “Hi John,”
• “Hello Sarah,”

If you don’t have the name, a simple “Hi there” or “Hello” works too.

A personal greeting makes the reader feel that the email was written just for them.

5. Write a Clear and Engaging Body

The body is the main part of your email. Keep it simple, clear, and to the point.

Here are a few tips:

• Start strong: Mention the purpose of the email in the first sentence.
• Keep paragraphs short: No long blocks of text.
• Use bullet points if you have several things to say.
• Add value: Offer something helpful, like a tip, discount, or free guide.

Example Body:

We noticed you’re interested in eco-friendly products. That’s why we’re offering 20% off our new sustainable line.

Here’s what you’ll love:

• 100% recycled materials
• Free shipping
• Satisfaction guaranteed

End your email by telling them what to do next.

6. Use a Clear Call-to-Action (CTA)

Every marketing email should have a clear call-to-action (CTA). This tells the reader what to do next.

Examples of CTAs:

• “Shop Now”
• “Sign Up Today”
• “Read the Full Article”

Make the CTA button or text stand out by using color or bold text.

The CTA should match the goal you chose at the beginning.

7. Add a Professional Signature

Always end your email with a proper signature. Include your name, position, company name, and contact info.

Example:

Best regards,
Emma Johnson
Marketing Manager
NotJustWebsite Supplies
www.notjustwebsite.com

This builds trust and makes it easy for the reader to contact you.

8. Keep it Mobile-Friendly

Most people read emails on their phones. Your email should:

• Load quickly
• Look good on small screens
• Have buttons big enough to tap easily

A responsive design improves user experience and boosts click rates.

9. Avoid Spam Triggers

Many emails never reach the inbox because they look like spam. To avoid this:

• Don’t use spammy words like “FREE!!!” or “Act Now!”
• Don’t use too many images
• Don’t send too many emails in a short time
• Always add an “Unsubscribe” link

Following email rules also helps you stay legal. You can learn about email rules on email marketing page.

Email Marketing Structure Table

Here’s a simple table to understand the basic structure of a marketing email:

Bonus Tips for Better Results

• A/B Test Your Emails: Try different subject lines or email designs to see what works best.
• Track Your Results: Use tools like Mailchimp, Constant Contact, or HubSpot to track open and click rates.
• Send at the Right Time: Morning emails often get more opens. Test different days and times.

You can also study email campaigns to learn how successful brands do it.

Final Thoughts

Writing a marketing email is more than just putting words in an email and sending it out. It’s about sending the right message to the right person at the right time.

Here’s a quick recap of what to do:

• Know your goal
• Understand your audience
• Write a catchy subject line
• Keep your message clear and short
• Use a strong call-to-action
• End with a professional signature

By following these steps, your emails will be more effective and deliver better results. Always keep testing and improving. With time and practice, you’ll become an email marketing pro.

Also Read:

• How Can Email Marketing Fuel Your Overall Inbound Strategy?
• What Information Can the Marketer Learn from Email Marketing Analytics?
• How to Check Competitors’ Email Marketing Campaigns
• What is ISP in Email Marketing?
• Is Email Marketing Legit?

Frequently Asked Questions