A Google ad campaign enables you to promote your products and services across the vast network of Google’s search results, websites, videos, mobile apps, shopping listings, maps, and more. You can choose from different campaign options depending on your objectives and the time you can invest. Here we will guide you on how you can […]
Marketing tools and strategies change with time and need to achieve desired goals. Email marketing is one of the contemporary types of marketing strategy. Here we will discuss what email marketing is and how it works, and more importantly, what are the benefits of email marketing for you. What is Email Marketing? By definition, email
Doing business is becoming more and more competitive day by day due to brand-new tools and techniques. You need to come up with new ideas and techniques in order to market your products and services to be competitive in modern, vibrant markets. Simultaneously, these strategies should complement your business’s profitability as it is the primary
In modern marketing, the logo has gained an elemental place in brand or company identity. According to a survey conducted in 2020, 75% of participants stated that logos are the most recognizable brand identity. But after a certain time, you need to redesign the business logo due to multiple reasons ranging from fundamental changes in
Google ads are one of the leading and trusted online advertisement platforms used by marketers and business owners. As technology is improving day by day, google advertisements features continue to evolve, and new features are being added every year to maximize ROI. Google is doing a remarkable job in keeping the process simple, but there
If you have a website or planning to have one, you would have heard about search engine optimization (SEO). According to GlobalWebIndex, 60% population of the world have internet access. People browse the internet and search for different things every day, ranging from favorite brands to educational institutes, to get information about them. There are
We are living in the era of the internet in which everything is extremely fast, from calling your friend to shopping for a shirt, you can do everything in just one click. As every aspect of our life is transforming because of the internet, so does business. Businesses are going online to expand their reach
Google search, rank higher on google If you are a content creator or an owner of an online store, you would like to see your website at the top of a google search. Unfortunately, there is not any magic bullet that could rank you higher on google. There is only one way to achieve this
Planning to go online? A website is considered one of the best modes to make an online identity, especially for businesses and even if you are a self-employed blogger. The top perk of having a website is that you don’t have to depend upon the platforms like Instagram or Twitter. So, let’s find out how
What is a Domain Name? Domain name refers to a string of text that maps to a numeric IP address that is used to access a website from client software. In simple words, a domain name is a text you type in a browser to reach a particular website. For example, the domain name for