Creating a Marketing Video is a powerful tool to grab the attention of potential customers and get your message across. But with so many videos out there, how can you make sure yours stands out? In this article, we’ll discuss some best practices for creating a marketing video that will capture your audience’s attention and leave a lasting impression.
Best Practices for Creating a Marketing Video
Here are some recommended practices you should practice while making a marketing video to make it successful.
Know Your Audienc
The first step in creating a successful marketing video is to know your audience. Whom are you trying to reach, and what are their interests and pain points? Understanding your target
Audience will help you craft a message that resonates with them and prompts action.
Keep It Short and Sweet
In today’s fast-paced world, attention spans are short. So, keep your marketing video short. Aim for a length of 60-90 seconds. During that time, you need to grab the viewer’s attention, deliver your message, and call them to action.
Start with a Bang
The first few seconds of your marketing video are crucial in capturing your audience’s attention. Start with a bang by creating a compelling hook that entices the viewer to keep watching. A powerful opening will grab their attention and keep them engaged throughout the video
Tell a Story
Humans are hardwired to respond to stories. So, use storytelling in your marketing video to connect with your audience emotionally. A story that resonates with your viewers will create a
lasting impression, and they will be more likely to remember your message.
Don’t Just Tell, Show
Visuals are more powerful than words. So, use visuals to tell your story and convey your message. People remember 80% of what they see and only 20% of what they read. So, use visuals to create a lasting impression.
Keep it Simpl
When creating a marketing video, keep it simple. Avoid complex ideas and technical jargon that can confuse your audience. Use simple language and concepts that are easy to
understand. Your goal is to convey your message clearly, so don’t make it complicated.
Include a Call to Action
Every marketing video should include a call to action. Whatever action you want your viewer to take, whether it’s signing up for your newsletter, visiting your website, or making a purchase, make sure you include a clear call to action
Optimize For Mobile Phones
As 90% of people see marketing videos on their mobile phones, therefore videos must be optimized for mobile. To optimize a marketing video for mobiles, keep it short and to the point (60 seconds or less), ensure it’s optimized for mobile viewing (vertical format, high resolution, fast loading time), use clear and bold messaging, and add captions or subtitles for viewers who prefer to watch without sound.
Concluding Thoughts
Marketing videos are one of the most effective ways to communicate with your target audiences, and as a digital marketer ignoring the potential of marketing videos would be a mistake. Creating a marketing video that has highly penetrating potential is the dream of every marketer and business owner. You can turn this dream into reality by allowing us to serve you. Try us; you won’t get disappointed.
